As marketers, we all know that the digital landscape can feel a little wild and overwhelming at times. As marketers, we all know that the digital landscape can feel a little wild and overwhelming at times. We’re all swimming in a sea of TikToks, Reels, pop-ups,...
In the age of social media, influencer marketing is powerful. It has become a critical tool in our ever-growing marketing toolboxes. By building brand recognition, creating innovative User-Generated Content (UGC), and—of course—driving consumer sales, this versatile...
Indy Ignite is bringing the heat of professional women’s volleyball to Indiana. Indiana has a national reputation as one of the Top 5 States for volleyball. But for all our athletes and accolades, there’s never been a successful pro volleyball league in the United...
Is there a story you’re dying to tell, but can’t seem to find the words? Perhaps you’re an entrepreneur trying to turn your ideas into a confident pitch—or a politician struggling to coax your sentences into a streamlined speech. No matter who you are, it can be...
Written by Fran Stemme – Summer 2024 Copywriting Intern This summer, I had the honor of being INNOVATIVE’s inaugural Copywriter Intern! When I applied for this position it felt like a long shot. I never thought I’d actually get a chance to work at one of Indy’s...
Life in Indy is all about telling the region’s story—with authentic voices from local residents. Sometimes, image marketing campaigns can look, feel, and sound a little too polished. That’s why we wanted Life in Indy to be a platform for genuine, honest...
