Another March means another SEO rankings shakeup. If your website traffic dipped or spiked over the past few months, it probably wasn’t a fluke. Google’s March 2025 Core Update officially rolled out between March 5 and March 27, and it brought some noticeable changes...
Launching the Fishers Parks websites was the final phase of the City of Fishers web consolidation project. Since 2023, our team has worked closely with the City of Fishers to consolidate their municipal websites into one comprehensive multisite. We began by launching...
In the age of social media, influencer marketing is powerful. It has become a critical tool in our ever-growing marketing toolboxes. By building brand recognition, creating innovative User-Generated Content (UGC), and—of course—driving consumer sales, this versatile...
We helped Indy’s newest professional sports team “Ignite the Fire” during their inaugural season. During Brand Development for Indy Ignite, we created a team mantra that embodied their mission to “Ignite the Fire” of women’s volleyball....
Life in Indy is all about telling the region’s story—with authentic voices from local residents. Sometimes, image marketing campaigns can look, feel, and sound a little too polished. That’s why we wanted Life in Indy to be a platform for genuine, honest...
Our partnership with the Joseph Maley Foundation began over a decade ago. When INNOVATIVE first sat down with the Joseph Maley Foundation, our brand discussion focused solely on Joseph—the inspiration behind the foundation. We learned that he was a young man with a...
