Life in Indy is all about telling the region’s story—with authentic voices from local residents. Sometimes, image marketing campaigns can look, feel, and sound a little too polished. That’s why we wanted Life in Indy to be a platform for genuine, honest...
Our partnership with the Joseph Maley Foundation began over a decade ago. When INNOVATIVE first sat down with the Joseph Maley Foundation, our brand discussion focused solely on Joseph—the inspiration behind the foundation. We learned that he was a young man with a...
StayINBiz was a high-speed campaign to bring more than $200M to Hoosier small businesses. During the height of the COVID-19 pandemic, many small businesses were struggling. The Indiana Economic Development Corporation (IEDC) knew there were millions of federal dollars...
We partnered with Indiana Sports Corp to bring another Men’s and Women’s Final Four to Indianapolis. Few people realize how much work goes into large sporting events. From community engagement to volunteer coordination, it takes years of planning to bring...
Adult Spring Break is a premium, ready-to-drink cocktail line that exudes everyday luxury. When we were kids, Spring Break was a time of pure fun and relaxation. That’s why Kendall and Casey created Adult Spring Break, a line of decadent, ready-to-drink cocktails that...
