Another March means another SEO rankings shakeup. If your website traffic dipped or spiked over the past few months, it probably wasn’t a fluke. Google’s March 2025 Core Update officially rolled out between March 5 and March 27, and it brought some noticeable changes...
As marketers, we all know that the digital landscape can feel a little wild and overwhelming at times. As marketers, we all know that the digital landscape can feel a little wild and overwhelming at times. We’re all swimming in a sea of TikToks, Reels, pop-ups,...
In the age of social media, influencer marketing is powerful. It has become a critical tool in our ever-growing marketing toolboxes. By building brand recognition, creating innovative User-Generated Content (UGC), and—of course—driving consumer sales, this versatile...
Indy Ignite is bringing the heat of professional women’s volleyball to Indiana. Indiana has a national reputation as one of the Top 5 States for volleyball. But for all our athletes and accolades, there’s never been a successful pro volleyball league in the United...
Is there a story you’re dying to tell, but can’t seem to find the words? Perhaps you’re an entrepreneur trying to turn your ideas into a confident pitch—or a politician struggling to coax your sentences into a streamlined speech. No matter who you are, it can be...
Written by Fran Stemme – Summer 2024 Copywriting Intern This summer, I had the honor of being INNOVATIVE’s inaugural Copywriter Intern! When I applied for this position it felt like a long shot. I never thought I’d actually get a chance to work at one of Indy’s...
