Sarah Russell Brown

Creative Copywriter

Sarah is INNOVATIVE’s resident writer—with experience in a wide range of written forms and genres. Whether you need a poetic script, some strategic ghostwriting, or a whole new brand voice, Sarah loves finding creative, meaningful ways to share clients’ stories with the world. Because at the end of the day, storytelling is the foundation of communication.

Outside of work, Sarah spends most of her time still thinking about stories. From sci-fi novels and indie movies to fantasy podcasts and video games, all mediums are good mediums in her book. (And when the stars align, you might even catch her writing a few stories of her own!)

Sarah's Favorite INNO Memory

"Crafting the Made for This Moment documentary. There was a lot of laughter throughout the process, and the final cut even moved some people (me) to tears."

Sarah's work

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We helped Indy's newest pro team "Ignite the Fire"

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For Indy Ignite's inaugural season, we turned the Ignite the Fire team mantra into the in-season campaign. This included the design and development of social media templates and the production of in-arena video elements.

Developing the name and brand for Indy Ignite Pro Volleball

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Our team worked directly with the team owners to develop and name and brand identity for for Indy's new professional volleyball team. We brought a unique, creative spark to the launch of the brand, working directly with the owners to ignite our community and represent the burning passion for volleyball in our city.

Life in Indy is all about telling the region’s story—with authentic voices from local residents

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INNOVATIVE partnered with the Indy Chamber to develop Life in Indy—a new initiative focused on attracting talent to the Indy region. We designed the proposal and successfully pitched it to the Lilly Endowment for funding. Since then, INNOVATIVE has been the technical and content lead on the project, guiding all content strategy and curation, video production and photography, and overall web development.

Adult Spring Break is a premium, ready-to-drink cocktail line that exudes convenient luxury

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Kendall and Casey came to us with a name, a logo, and delicious ready-to-drink cocktails. From there, we worked with them to develop a brand worthy of their product: premium, elegant, and luxe while still feeling fun and approachable.
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