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Conrad Piccirillo

President and Executive Producer

Conrad is a National Emmy Award-winning director and co-owner of INNOVATIVE. He has more than 30 years of experience in broadcast and event production, including nearly a decade as a director and producer for ESPN. Over the years, Conrad has earned six National Emmy Awards for his direction and storytelling, and he’s shaped the coverage for countless unique events in sports, news, and entertainment.

With only six words to describe his life, Conrad would say: make it look like a parade. At INNOVATIVE, he’s both our Chief Disorganizer and the heart of the company, uplifting everyone around him with his loyal dog Chloe by his side. Conrad doesn’t take many vacations, but even if he did, he’d still be out taking photos, making connections, and helping people for fun. His helping spirit has made him the proud recipient of the Sagamore of the Wabash Award presented by Governor Eric Holcomb. The awards is the highest honor which the Governor of Indiana bestows.

Conrad's Favorite INNO Memory

"When we decided to put a mural in the office. We were sitting at Hotel Tango, just looking at our empty white wall across the street, and Nicole suggested a mural. The impact has been huge—not just brightening the energy of the office, but also giving back to the community."

Conrad's #innoinsights

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Top Reasons Our Agency Shoots with the Panasonic GH6
Behind the scenes videographer using a gh6 to shoot the actual production that is also using a gh6. Read Insight
Ever wonder what we film with? Our camera of choice is the Panasonic Lumix GH6, which keeps us nimble on shoots!
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Conrad's work

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Our team helped welcome the first-of-its-kind TEDSports conference to Indianapolis
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To bring this event to life, ISC reached out to INNOVATIVE to design a show-stopping stage experience, produce the live event, and handle all post-production editing in collaboration with the TED team.

Leveling Up Student Storytelling at the National FFA Convention
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We produced a live studio broadcast, featuring interviews and stories from student reporters to help share the action of convention with the 1M+ FFA members and supporters across the country.

Welcoming Hoosiers to Discover the Dancer in You
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The Indianapolis School of Ballet came to INNOVATIVE to help increase enrollment and raise awareness of their exceptional ballet training programs.

Bringing the NWSL's Inaugural Award Show to Life
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Our team designed a complete visual system, crafted more than 300 custom assets, and directed both the live event and national ESPN2 broadcast. The result was a seamless, high-impact production that set a new standard for the league.

A Powerful National Commercial Spot for Lucas Oil Products
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INNOVATIVE teamed up with Pence Media Group to create a truly empowering national spot focused on celebrating the incredible, everyday women who keep our world running smooth.

Inspiring Young Girls to Get in the Game and Succeed Through Sports
View Work
We teamed up with the Empowerment of Women and Girls Subcommittee to create a powerful community engagement video about the lifelong benefits of playing sports, in the hope of motivating more young women to get in the game.
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