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Nicole Halper

Director of Creative Strategy

Nicole has worked at INNOVATIVE for more than 15 years, strengthening her expertise as a creative storyteller, marketing strategist, and all-around media maven. She develops the overall direction and strategy for big projects, including everything from video production to multi-channel marketing campaigns. No matter the medium, her greatest expertise is transforming chaotic problems into creative solutions that build your brand and move the meter forward.

Outside of work, Nicole’s a true downtown dweller. She loves having everything just a short walk away—whether she’s spending time on the Canal or enjoying a good wine-and-game night with her friends. As an Indy transplant, Nicole has built an unmatched family of friends here in the city, and that chosen family has supported her through all the amazing highs and necessary lows of life.

Nicole's Favorite INNO Memory

"Working for Riley, we once told the story of a couple with a high-risk pregnancy. Their baby ended up passing away. But they still asked us to share their story at the Riley Luncheon, so their tragedy could give other parents hope. I never truly understood what it meant to be courageous until I met them."

Nicole's #innoinsights

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Influencer Marketing Is Powerful—But It Isn’t Perfect
Read Insight
In the age of social media, influencer marketing is powerful. It has become a critical tool in our ever-growing marketing toolboxes.

The Intern Experience at INNOVATIVE
Lexie as the host talking to guests before the show starts. Read Insight
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Nicole's work

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Four Custom WordPress Websites for Fishers Parks
View Work
In 2023, our team began working with the City of Fishers to consolidate their municipal websites into a single WordPress ecosystem. This years-long task required adapting over 13 websites across multiple CMS platforms and rebuilding them into one cohesive multisite. The project's final phase concluded with launching four unique websites under the Fishers Parks brand.

We helped Indy's newest pro team "Ignite the Fire"
View Work
For Indy Ignite's inaugural season, we turned the Ignite the Fire team mantra into the in-season campaign. This included the design and development of social media templates and the production of in-arena video elements.

Developing the name and brand for Indy Ignite Pro Volleball
View Work
Our team worked directly with the team owners to develop and name and brand identity for for Indy's new professional volleyball team. We brought a unique, creative spark to the launch of the brand, working directly with the owners to ignite our community and represent the burning passion for volleyball in our city.

We helped innovate a time-honored tradition and tip off the 2024 NBA All-Star Game in style
View Work
In 2017, the Indiana Pacers worked with INNOVATIVE to wow the NBA and win the bid for the 2021 All-Star Game, bringing the event to Indianapolis for the first time since 1985. Due to the pandemic, Indy’s chance to host was delayed until 2024. But after seven years of anticipation, our team helped tip-off the event and ensure that the 2024 All-Star Game would be a weekend to remember.

Life in Indy is all about telling the region’s story—with authentic voices from local residents
View Work
INNOVATIVE partnered with the Indy Chamber to develop Life in Indy—a new initiative focused on attracting talent to the Indy region. We designed the proposal and successfully pitched it to the Lilly Endowment for funding. Since then, INNOVATIVE has been the technical and content lead on the project, guiding all content strategy and curation, video production and photography, and overall web development.

A brand refresh can breathe new life into an organization
View Work
INNOVATIVE has been the Joseph Maley Foundation's brand and marketing partner since day one. Back in 2008, we designed the original brand as an homage to Joseph—the foundation’s namesake. But over a decade later, the brand need a refresh to better represent their programming and help the nonprofit move into a more modern space.
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