Jeff VerWayne

Art Director

Jeff has over 20 years of experience producing creative and compelling designs for our clients. He brings an artistic perspective to every project, designing a variety of visual assets from storyboards to web design. Jeff is especially passionate about brand creation and logo design, where he can immerse himself in the brand and help define their look over the course of the partnership.

Outside of work, Jeff enjoys spending time with his wife Jeanelle, their two kids Evan and Aida, and their cat Leo (who thinks he’s a dog.) In his free time, he enjoys listening to podcasts, reading tons of comics and books, and watching any and all documentaries he can find. Jeff’s also played guitar since the 8th Grade and regularly volunteers at his church’s worship team.

Jeff's Favorite INNO Memory

"My first two hours on the job were spent installing cabinets. What I learned that day was: always jump in and help, regardless of your job title—and never listen to Rex."

Jeff's work

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A Custom WordPress Website for Ritz Charles

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Pence Media Group and Ritz Charles came to INNOVATIVE to build a custom WordPress website that would bring the refreshed Ritz Charles brand to life, while driving organic search traffic and form conversions.

Leveling Up Student Storytelling at the National FFA Convention

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We produced a live studio broadcast, featuring interviews and stories from student reporters to help share the action of convention with the 1M+ FFA members and supporters across the country.

Bold Video Storytelling for Indiana’s Industries

The Digital Revolution Depends on Indiana View Work
INzone tapped INNOVATIVE to create a series of industry-specific marketing videos uniquely designed to support business attraction and economic development efforts across Indiana.

Bringing the NWSL's Inaugural Award Show to Life

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Our team designed a complete visual system, crafted more than 300 custom assets, and directed both the live event and national ESPN2 broadcast. The result was a seamless, high-impact production that set a new standard for the league.

Four Custom WordPress Websites for Fishers Parks

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In 2023, our team began working with the City of Fishers to consolidate their municipal websites into a single WordPress ecosystem. This years-long task required adapting over 13 websites across multiple CMS platforms and rebuilding them into one cohesive multisite. The project's final phase concluded with launching four unique websites under the Fishers Parks brand.

Helping Indy's first pro volleyball team "Ignite the Fire"

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For Indy Ignite's inaugural season, we turned the Ignite the Fire team mantra into the in-season campaign. This included the design and development of social media templates and the production of in-arena video elements.
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