As marketers, we all know that the digital landscape can feel a little wild and overwhelming at times. As marketers, we all know that the digital landscape can feel a little wild and overwhelming at times. We’re all swimming in a sea of TikToks, Reels, pop-ups,...
Event management is a unique form of marketing that goes beyond basic branding or content collateral. If you’re planning to host your next annual meeting or fundraiser, you need a partner who knows how to execute events in style. At INNOVATIVE, our history of...
Life in Indy is all about telling the region’s story—with authentic voices from local residents. Sometimes, image marketing campaigns can look, feel, and sound a little too polished. That’s why we wanted Life in Indy to be a platform for genuine, honest...
On February 23, 2023, INNOVATIVE officially turns 30. Sometimes it’s hard to believe that we’ve been at this for 30 years—through three decades of editing videos, telling stories, and helping our clients solve their problems. After all, the INNOVATIVE we know today...
When I’m out filming, I’m often asked: “Why do you use small format cameras, and what’s so special about the Panasonic Lumix GH6?” The truth is that I could talk for hours about why I love my camera. But that would probably get a little boring to read. So, I went...
