Jeff VerWayne

Art Director

Jeff has over 20 years of experience producing creative and compelling designs for our clients. He brings an artistic perspective to every project, designing a variety of visual assets from storyboards to web design. Jeff is especially passionate about brand creation and logo design, where he can immerse himself in the brand and help define their look over the course of the partnership.

Outside of work, Jeff enjoys spending time with his wife Jeanelle, their two kids Evan and Aida, and their cat Leo (who thinks he’s a dog.) In his free time, he enjoys listening to podcasts, reading tons of comics and books, and watching any and all documentaries he can find. Jeff’s also played guitar since the 8th Grade and regularly volunteers at his church’s worship team.

Jeff's Favorite INNO Memory

"My first two hours on the job were spent installing cabinets. What I learned that day was: always jump in and help, regardless of your job title—and never listen to Rex."

Jeff's work

4

Four Custom WordPress Websites for Fishers Parks

View Work
In 2023, our team began working with the City of Fishers to consolidate their municipal websites into a single WordPress ecosystem. This years-long task required adapting over 13 websites across multiple CMS platforms and rebuilding them into one cohesive multisite. The project's final phase concluded with launching four unique websites under the Fishers Parks brand.

Helping Indy's first pro volleyball team "Ignite the Fire"

View Work
For Indy Ignite's inaugural season, we turned the Ignite the Fire team mantra into the in-season campaign. This included the design and development of social media templates and the production of in-arena video elements.

Developing the name and brand for Indy Ignite Pro Volleyball

View Work
Our team worked directly with the team owners to develop and name and brand identity for for Indy's new professional volleyball team. We brought a unique, creative spark to the launch of the brand, working directly with the owners to ignite our community and represent the burning passion for volleyball in our city.

Life in Indy offers an authentic approach to talent attraction

View Work
INNOVATIVE partnered with the Indy Chamber to develop Life in Indy—a new initiative focused on attracting talent to the Indy region. We designed the proposal and successfully pitched it to the Lilly Endowment for funding. Since then, INNOVATIVE has been the technical and content lead on the project, guiding all content strategy and curation, video production and photography, and overall web development.

Breathing new life into the Joseph Maley Foundation brand

View Work
INNOVATIVE has been the Joseph Maley Foundation's brand and marketing partner since day one. Back in 2008, we designed the original brand as an homage to Joseph—the foundation’s namesake. But over a decade later, the brand need a refresh to better represent their programming and help the nonprofit move into a more modern space.

Our StayINBiz Campaign Brought Over $200M to Small Businesses

View Work
During the height of the COVID-19 pandemic, the Indiana Economic Development Corporation (IEDC) came to INNOVATIVE with an urgent campaign need. There were millions in Paycheck Protection Program (PPP) loans available for Indiana small businesses—but only 30 days left to apply. We immediately jumped in to action, going from initial call to campaign launch in less than seven days.
5