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Conrad Piccirillo

President and Executive Producer

Conrad is a National Emmy Award-winning director and co-owner of INNOVATIVE. He has more than 30 years of experience in broadcast and event production, including nearly a decade as a director and producer for ESPN. Over the years, Conrad has earned six National Emmy Awards for his direction and storytelling, and he’s shaped the coverage for countless unique events in sports, news, and entertainment.

With only six words to describe his life, Conrad would say: make it look like a parade. At INNOVATIVE, he’s both our Chief Disorganizer and the heart of the company, uplifting everyone around him with his loyal dog Chloe by his side. Conrad doesn’t take many vacations, but even if he did, he’d still be out taking photos, making connections, and helping people for fun. His helping spirit has made him the proud recipient of the Sagamore of the Wabash Award presented by Governor Eric Holcomb. The awards is the highest honor which the Governor of Indiana bestows.

Conrad's Favorite INNO Memory

"When we decided to put a mural in the office. We were sitting at Hotel Tango, just looking at our empty white wall across the street, and Nicole suggested a mural. The impact has been huge—not just brightening the energy of the office, but also giving back to the community."

Conrad's #innoinsights

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Top Reasons Our Agency Shoots with the Panasonic GH6
Behind the scenes videographer using a gh6 to shoot the actual production that is also using a gh6. Read Insight
Ever wonder what we film with? Our camera of choice is the Panasonic Lumix GH6, which keeps us nimble on shoots!
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Conrad's work

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A Powerful National Commercial Spot for Lucas Oil Products
View Work
INNOVATIVE teamed up with Pence Media Group to create a truly empowering national spot focused on celebrating the incredible, everyday women who keep our world running smooth.

Inspiring Young Girls to Get in the Game and Succeed Through Sports
View Work
We teamed up with the Empowerment of Women and Girls Subcommittee to create a powerful community engagement video about the lifelong benefits of playing sports, in the hope of motivating more young women to get in the game.

Helping MELI Celebrate Their 5th Anniversary in Style
Screen split into three vertical areas with models in each wearing a MELI streetwear jacket. View Work
We took special care to ensure the video captured MELI's effortless style and sophistication, using sleek animations that reveal each story beat in time to the music. We also refrained from any specific references to the anniversary, opting to tell the brand story in an evergreen way that celebrates the past while also promoting the future.

Blending Art and Animation in an Augmented Reality Mural
Fishers Augmented Reality Mural Still Image View Work
When the Nickel Plate Trail first opened to the public, the City of Fishers came to INNOVATIVE to transform the trail into a unique outdoor experience. One of those projects was a vibrant Augmented Reality Mural that now lights up the night in Fishers.

Helping Indy's first pro volleyball team "Ignite the Fire"
View Work
For Indy Ignite's inaugural season, we turned the Ignite the Fire team mantra into the in-season campaign. This included the design and development of social media templates and the production of in-arena video elements.

Developing the name and brand for Indy Ignite Pro Volleyball
View Work
INNOVATIVE worked directly with the team owners to develop a name and brand identity for Indy's new professional volleyball team. We brought a unique, creative spark to the launch of the brand, building a brand identity that would ignite our community and represent the burning passion for volleyball in our city.
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