We helped innovate a time-honored tradition and tip off the 2024 NBA All-Star Game in style. Indianapolis is hands-down one of the best sports cities in the world. But when we won the bid for the NBA All-Star Game, we knew we couldn’t just rest on our laurels. The...
Life in Indy is all about telling the region’s story—with authentic voices from local residents. Sometimes, image marketing campaigns can look, feel, and sound a little too polished. That’s why we wanted Life in Indy to be a platform for genuine, honest...
Our partnership with the Joseph Maley Foundation began over a decade ago. When INNOVATIVE first sat down with the Joseph Maley Foundation, our brand discussion focused solely on Joseph—the inspiration behind the foundation. We learned that he was a young man with a...
StayINBiz was a high-speed campaign to bring more than $200M to Hoosier small businesses. During the height of the COVID-19 pandemic, many small businesses were struggling. The Indiana Economic Development Corporation (IEDC) knew there were millions of federal dollars...
Adult Spring Break is a premium, ready-to-drink cocktail line that exudes everyday luxury. When we were kids, Spring Break was a time of pure fun and relaxation. That’s why Kendall and Casey created Adult Spring Break, a line of decadent, ready-to-drink cocktails that...
