Life in Indy is all about telling the region’s story—with authentic voices from local residents. Sometimes, image marketing campaigns can look, feel, and sound a little too polished. That’s why we wanted Life in Indy to be a platform for genuine, honest...
Our partnership with the Joseph Maley Foundation began over a decade ago. When INNOVATIVE first sat down with the Joseph Maley Foundation, our brand discussion focused solely on Joseph—the inspiration behind the foundation. We learned that he was a young man with a...
StayINBiz was a high-speed campaign to bring more than $200M to Hoosier small businesses. During the height of the COVID-19 pandemic, many small businesses were struggling. The Indiana Economic Development Corporation (IEDC) knew there were millions of federal dollars...