INNOVATIVE horizontal logo
Menu open icon
INNOVATIVE horizontal logo
Menu open icon
Menu close icon

Conrad Piccirillo

President and Executive Producer

Conrad is an Emmy Award-winning director and co-owner of INNOVATIVE. He has more than 30 years of experience in broadcast and event production, including nearly a decade as a director and producer for ESPN. Over the years, Conrad has earned six Emmy Awards for his direction and storytelling, and he’s shaped the coverage for countless unique events in sports, news, and entertainment.

With only six words to describe his life, Conrad would say: make it look like a parade. At INNOVATIVE, he’s both our Chief Disorganizer and the heart of the company, uplifting everyone around him with his loyal dog Chloe by his side. Conrad doesn’t really have free time, but even if he did, he’d still be out taking photos, making connections, and helping people for fun.

Conrad's Favorite INNO Memory

"When we decided to put a mural in the office. We were sitting at Hotel Tango, just looking at our empty white wall across the street, and Nicole suggested a mural. The impact has been huge—not just brightening the energy of the office, but also giving back to the community."

Conrad's #innoinsights

4

Top Reasons Our Agency Shoots with the Panasonic GH6
Behind the scenes videographer using a gh6 to shoot the actual production that is also using a gh6. Read Insight
5

Conrad's work

4

We helped Indy's newest pro team "Ignite the Fire"
View Work
For Indy Ignite's inaugural season, we turned the Ignite the Fire team mantra into the in-season campaign. This included the design and development of social media templates and the production of in-arena video elements.

Developing the name and brand for Indy Ignite Pro Volleball
View Work
Our team worked directly with the team owners to develop and name and brand identity for for Indy's new professional volleyball team. We brought a unique, creative spark to the launch of the brand, working directly with the owners to ignite our community and represent the burning passion for volleyball in our city.

We helped innovate a time-honored tradition and tip off the 2024 NBA All-Star Game in style
View Work
In 2017, the Indiana Pacers worked with INNOVATIVE to wow the NBA and win the bid for the 2021 All-Star Game, bringing the event to Indianapolis for the first time since 1985. Due to the pandemic, Indy’s chance to host was delayed until 2024. But after seven years of anticipation, our team helped tip-off the event and ensure that the 2024 All-Star Game would be a weekend to remember.

A brand refresh can breathe new life into an organization
View Work
INNOVATIVE has been the Joseph Maley Foundation's brand and marketing partner since day one. Back in 2008, we designed the original brand as an homage to Joseph—the foundation’s namesake. But over a decade later, the brand need a refresh to better represent their programming and help the nonprofit move into a more modern space.

The Jim Irsay Collection tours with some of the greatest songs and instruments in Rock & Roll history
View Work
The Jim Irsay Collection is a musical phenomenon, allowing the world to witness some of the most historic instruments live in concert. Jim Irsay and his team approached INNOVATIVE when their concerts outgrew the small stage and became a full-on production—filling stadiums across the nation. So, we traveled the country with The Jim Irsay Band, helping them execute and elevate their concerts with dynamic video content.

StayINBiz was a high-speed campaign to bring more than $200M to Hoosier small businesses
View Work
During the height of the COVID-19 pandemic, the Indiana Economic Development Corporation (IEDC) came to INNOVATIVE with an urgent campaign need. There were millions in Paycheck Protection Program (PPP) loans available for Indiana small businesses—but only 30 days left to apply. We immediately jumped in to action, going from initial call to campaign launch in less than seven days.
5