Caitlyn Piccirillo

Producer

Caitlyn is an experienced project manager who specializes in video production and outside-the-box storytelling. As a producer, Caitlyn leads each project from ideation to completion, putting together all the puzzle pieces to tell a compelling story. Her background in entrepreneurship and economic development makes her uniquely equipped to create content that produces results. She also takes a lot of pride in wowing our clients, ensuring that we exceed their expectations every step of the way.

Outside of INNOVATIVE, Caitlyn is a professional makeup artist, a part-time bartender, and a full-time Pacers fan. She loves catching a game with friends or spending time with her sister when she’s in town. But her favorite way to unwind is reading a good book with a glass of wine—preferably on the beach in Ft. Lauderdale.

Caitlyn's Favorite INNO Memory

"Producing our Pathfinder Award video. We kept it a surprise from everyone until the reveal at the awards ceremony!"

Caitlyn's work

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Four Custom WordPress Websites for Fishers Parks

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In 2023, our team began working with the City of Fishers to consolidate their municipal websites into a single WordPress ecosystem. This years-long task required adapting over 13 websites across multiple CMS platforms and rebuilding them into one cohesive multisite. The project's final phase concluded with launching four unique websites under the Fishers Parks brand.

Developing the name and brand for Indy Ignite Pro Volleyball

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Our team worked directly with the team owners to develop and name and brand identity for for Indy's new professional volleyball team. We brought a unique, creative spark to the launch of the brand, working directly with the owners to ignite our community and represent the burning passion for volleyball in our city.

An Innovative Tip Off for the 2024 NBA All-Star Game

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In 2017, the Indiana Pacers worked with INNOVATIVE to wow the NBA and win the bid for the 2021 All-Star Game, bringing the event to Indianapolis for the first time since 1985. Due to the pandemic, Indy’s chance to host was delayed until 2024. But after seven years of anticipation, our team helped tip-off the event and ensure that the 2024 All-Star Game would be a weekend to remember.

Building the Bid for Future Men's and Women's Final Fours

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For nearly 20 years, INNOVATIVE has worked with Indiana Sports Corp to design breathtaking bids for major sporting events. In 2022, Indiana Sports Corp began bidding on the next wave of Men’s and Women’s Final Four events and selected INNOVATIVE to be their creative partner. Together, we successfully brought these game-changing events to Indianapolis once again.

Launching a Luxe Cocktail Brand That Exudes Elegance

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Kendall and Casey came to us with a name, a logo, and delicious ready-to-drink cocktails. From there, we worked with them to develop a brand worthy of their product: premium, elegant, and luxe while still feeling fun and approachable.
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