Caitlyn Piccirillo

Producer

Caitlyn is an experienced project manager who specializes in video production and outside-the-box storytelling. As a producer, Caitlyn leads each project from ideation to completion, putting together all the puzzle pieces to tell a compelling story. Her background in entrepreneurship and economic development makes her uniquely equipped to create content that produces results. She also takes a lot of pride in wowing our clients, ensuring that we exceed their expectations every step of the way.

Outside of INNOVATIVE, Caitlyn is a professional makeup artist, a part-time bartender, and a full-time Pacers fan. She loves catching a game with friends or spending time with her sister when she’s in town. But her favorite way to unwind is reading a good book with a glass of wine—preferably on the beach in Ft. Lauderdale.

Caitlyn's Favorite INNO Memory

"Producing our Pathfinder Award video. We kept it a surprise from everyone until the reveal at the awards ceremony!"

Caitlyn's work

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Creating Custom Animations for Indy’s First WNBA All-Star Game

Image of the team headshots on the Morris Bicentennial Sphere. View Work
With the 2025 WNBA All-Star Game finally coming to Indianapolis, INNOVATIVE was asked to create dynamic graphics to light up the LED panels inside Gainbridge Fieldhouse and the Morris Bicentennial Plaza Sphere.

Inspiring Young Girls to Get in the Game and Succeed Through Sports

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We teamed up with the Empowerment of Women and Girls Subcommittee to create a powerful community engagement video about the lifelong benefits of playing sports, in the hope of motivating more young women to get in the game.

Helping MELI Celebrate Their 5th Anniversary in Style

Screen split into three vertical areas with models in each wearing a MELI streetwear jacket. View Work
We took special care to ensure the video captured MELI's effortless style and sophistication, using sleek animations that reveal each story beat in time to the music. We also refrained from any specific references to the anniversary, opting to tell the brand story in an evergreen way that celebrates the past while also promoting the future.

Four Custom WordPress Websites for Fishers Parks

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In 2023, our team began working with the City of Fishers to consolidate their municipal websites into a single WordPress ecosystem. This years-long task required adapting over 13 websites across multiple CMS platforms and rebuilding them into one cohesive multisite. The project's final phase concluded with launching four unique websites under the Fishers Parks brand.

Developing the name and brand for Indy Ignite Pro Volleyball

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INNOVATIVE worked directly with the team owners to develop a name and brand identity for Indy's new professional volleyball team. We brought a unique, creative spark to the launch of the brand, building a brand identity that would ignite our community and represent the burning passion for volleyball in our city.

An Innovative Tip Off for the 2024 NBA All-Star Game

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In 2017, the Indiana Pacers worked with INNOVATIVE to wow the NBA and win the bid for the 2021 All-Star Game, bringing the event to Indianapolis for the first time since 1985. Due to the pandemic, Indy’s chance to host was delayed until 2024. But after seven years of anticipation, our team helped tip-off the event and ensure that the 2024 All-Star Game would be a weekend to remember.
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