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Eric Maloney

Vice President and Senior Editor

Eric is an Emmy Award-winning editor who’s been with INNOVATIVE since the company’s inception, bringing 40 years of broadcast and editing experience to the team. He enjoys blending the technical and creative aspects of editing to help people tell their story effectively and with excellence. He also occasionally steps into the role of director, supervising broadcast setup and the overall feel of the production.

Eric has been married to his loving wife Terry for more than 30 years—blessed with two daughters and now proud Pop-Pop of two beautiful grandkids. He loves going to the cinema, watching quality television (a rarity), and enjoying an excellent meal at a new restaurant. Eric also enjoys playing games with his friends and family, whether that’s cards, tabletop, or strategy games.

Eric's Favorite INNO Memory

"Directing the “Organized Chaos” video piece we produced for the Indianapolis 500 broadcast. I love when a project turns out even better than I’d hoped or planned. "

Eric's #innoinsights

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30 Years and Counting
Read Insight
INNOVATIVE has been creating, problem-solving, and storytelling for over 30 years now! Let's take a look back at how our company grew into the powerhouse team we are today.
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Eric's work

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A Powerful National Commercial Spot for Lucas Oil Products
View Work
INNOVATIVE teamed up with Pence Media Group to create a truly empowering national spot focused on celebrating the incredible, everyday women who keep our world running smooth.

Creating Custom Animations for Indy’s First WNBA All-Star Game
Image of the team headshots on the Morris Bicentennial Sphere. View Work
With the 2025 WNBA All-Star Game finally coming to Indianapolis, INNOVATIVE was asked to create dynamic graphics to light up the LED panels inside Gainbridge Fieldhouse and the Morris Bicentennial Plaza Sphere.

Inspiring Young Girls to Get in the Game and Succeed Through Sports
View Work
We teamed up with the Empowerment of Women and Girls Subcommittee to create a powerful community engagement video about the lifelong benefits of playing sports, in the hope of motivating more young women to get in the game.

Helping MELI Celebrate Their 5th Anniversary in Style
Screen split into three vertical areas with models in each wearing a MELI streetwear jacket. View Work
We took special care to ensure the video captured MELI's effortless style and sophistication, using sleek animations that reveal each story beat in time to the music. We also refrained from any specific references to the anniversary, opting to tell the brand story in an evergreen way that celebrates the past while also promoting the future.

Blending Art and Animation in an Augmented Reality Mural
Fishers Augmented Reality Mural Still Image View Work
When the Nickel Plate Trail first opened to the public, the City of Fishers came to INNOVATIVE to transform the trail into a unique outdoor experience. One of those projects was a vibrant Augmented Reality Mural that now lights up the night in Fishers.

Helping Indy's first pro volleyball team "Ignite the Fire"
View Work
For Indy Ignite's inaugural season, we turned the Ignite the Fire team mantra into the in-season campaign. This included the design and development of social media templates and the production of in-arena video elements.
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