“DEMAND”

Zimmer Biomet asked for a customer-facing video to sell one of its newest technologies. Their brand team wanted something fun and in-your-face with a clear call-to-action. We listened to their needs and delivered just that.

The BIOLOX Delta Ceramic Femoral Head is similar in size and shape to a golf ball. The idea was to demonstrate the strength and durability of the material in a memorable way. We did this by crafting a concept comparing a golf pro hitting a standard golf ball to the golf pro hitting the Biolox product.

By utilizing slow motion camera technology, we could clearly show the damage the golf club endured when hitting the BIOLOX material. This visual helped sell the idea—demand quality, demand toughness and thus, demand Zimmer Biomet.

Since the production of this video, we have worked on dozens of additional projects with Zimmer Biomet. Our partnership extends beyond video and into the design and interactive space as well. We are proud to be a part of the Zimmer Biomet creative team.