Indy 500 Starting Grid
Every year, Riley Children's Foundation embarks on their end-of-year giving campaign - The Gift of Hope Happens Here. In 2017, we wanted to do something different than the past years for their video portion, both broadcast and social.
We wanted to apply a simpler style to the new spots and showcase a "moment in time" for a variety of Riley kids. We spent several days at Riley Hospital for Children capturing different patients and their families. There is no voiceover and the story is told with short pieces of copy paired with compelling visuals and a soft, lullaby-like song.
The goal of these spots is to begin creating a visual and storytelling brand for the Riley Children's Foundation, that allows them to standout when compared to stories from other children's hospitals.
INNOVATIVE and the Riley Children's Foundation have been partnering for over two decades. In addition to video storytelling, the partnership includes strategic consultation and the creation of their last capital campaign theme - Hope Happens Here - which was so popular that the hospital adopted it as their slogan after the campaign ended.
429 N. Pennsylvania St. Suite 200
Indianapolis, IN 46204