Work Harder
Indiana Fever
| Project
On the heels of the Winter Olympic and Paralympic Games, INNOVATIVE produced the Team USA Awards for the USOC at the Duke Ellington Theater in Washington, DC.
| Strategy
Every year, the USOC honors their most impressive Olympic and Paralympic athletes with an awards program. INNOVATIVE was asked to produce and write all pre-production materials, direct the live program as well as edit the program for air on NBCSN.
This task involved many months of pre-production planning and ideation in order to create the most captivating program based on what athletes and celebrities graced our stage. Some of these celebrities included Mr. T. and Vernon Davis. And of course the other Mr. T, Mike Tirico, kept things moving as our host.
| Partnership
This was the fourth year in a row that INNOVATIVE produced this program. The USOC and INNOVATIVE continue to partner on these events and other branding projects.
