Gold Don't Quit
Indianapolis is home to the world’s first fully interactive drum and percussion museum, Rhythm! Discovery Center, funded by the Percussive Arts Society. Rhythm! came to INNOVATIVE for an updated look on the street level exterior and the interior of the center itself, to drive engagement and help draw more traffic. It was common for Rhythm! to hear, “Oh, I never knew this was here” once someone finally found their way inside.
INNOVATIVE collaborated with the team at Rhythm! in workshops and brainstorms to completely rethink what the experience could be for people from the sidewalk through every part of the museum.
The results included new way-finding methods and signage, informational stops throughout the space, bold exterior advertising and digital solutions to highlight content in different exhibits.
Blending the existing look with the new design, we painted 50% of the facility to match the updated designs and brighten up the space to feel bold and fresh. We installed clear acrylic signage for the museum to update internally with quick news and information specific to each exhibit.
Since the makeover of the museum, sales and attendance has increased 25%. INNOVATIVE looks forward to a continued partnership with Rhythm! pulling in the designs throughout the remainder of the museum.
719 Virginia Avenue, Suite 101
Indianapolis, IN 46203
2000 West Lafayette Blvd.
Detroit, MI 48216