Gold Don't Quit

Gold Don't Quit

Indiana Pacers

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To build excitement for the NBA playoffs, the Pacers created a campaign concept with their brand agency and came to INNOVATIVE to execute it. We were tasked with bringing the slogan, “Gold Don’t Quit” to life through a video that illustrated the love for basketball in the city of Indianapolis and the never-give-up attitude the Pacers exuded all season.

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To execute the desired concept, INNOVATIVE shot stylized video during Pacers games to capture the grit of the players and passion of their fans. We also scouted, coordinated and shot at multiple locations around the city to capture Pacers fans outside of Bankers Life Fieldhouse. The shoots were carefully planned to ensure the look and feel of each shot worked seamlessly together to give people watching a sense of pride in their city and team.

While the color “gold” was on our mind as we shot players and different locations, we felt that the piece needed a little more of it after the first round of editing. We worked with our motion graphics team to give key shots throughout the video a textured gold look to bring the concept home.

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INNOVATIVE has had a long-standing relationship with the Pacers that continues to grow. We are proud to work closely with them to execute projects that are important to their brand.

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