Go Time

Go Time

Indiana Pacers

Project Icon | Project

For more than 15 years, INNOVATIVE has partnered with the Indiana Pacers to enhance the audience experience at Banker’s Life Fieldhouse by creating a memorable arena open each season.

 
Strategy Icon | Strategy

Developing a captivating arena open is not as simple as producing a single high-energy video. An NBA arena open includes multiple video pieces that all fire simultaneously to turn the entire arena into a spark of energy – end zone screens, sideline screens, ribbon boards and more.

For the 2014 Pacers open, we took a new approach. The open we developed took the players out of the game and showcased their personalities. The open was a huge hit inside the arena and throughout the NBA.

Partnership Icon | Partnership

INNOVATIVE is constantly brainstorming ways for the Pacers to better engage their audience. Some ideas we’ve executed include fan prompts and in-game interactive elements, utilizing social media hashtags and SMS voting. This solution was custom built for the Pacers to ensure it is unique to them.

Our collaboration with Pacers Sports & Entertainment grew when the WNBA Fever arrived in Indianapolis. INNOVATIVE takes the same approach to produce all of their in-arena videos and interactive elements.

 
More Work

Contact Us

We are ready to chat about your biggest challenge and create a solution that will wow your audience. Let's get together and collaborate on something great.

Contact Us

Innovative


429 N. Pennsylvania St. Suite 200
Indianapolis, IN 46204



Detroit Office


Lafayette Garage
2000 West Lafayette Blvd.
Detroit, MI 48216