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Indiana Pacers

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For more than 15 years, INNOVATIVE has partnered with the Indiana Pacers to enhance the audience experience at Banker’s Life Fieldhouse by creating a memorable arena open each season.

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Developing a captivating arena open is not as simple as producing a single high-energy video. An NBA arena open includes multiple video pieces that all fire simultaneously to turn the entire arena into a spark of energy – end zone screens, sideline screens, ribbon boards and more.

For the 2014 Pacers open, we took a new approach. The open we developed took the players out of the game and showcased their personalities. The open was a huge hit inside the arena and throughout the NBA.

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INNOVATIVE is constantly brainstorming ways for the Pacers to better engage their audience. Some ideas we’ve executed include fan prompts and in-game interactive elements, utilizing social media hashtags and SMS voting. This solution was custom built for the Pacers to ensure it is unique to them.

Our collaboration with Pacers Sports & Entertainment grew when the WNBA Fever arrived in Indianapolis. INNOVATIVE takes the same approach to produce all of their in-arena videos and interactive elements.

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429 N. Pennsylvania St. Suite 200
Indianapolis, IN 46204