2018 Commercials

2018 Commercials

Indiana Pacers

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The long relationship between the Pacers and INNOVATIVE reached a new level this year with the addition of commercial production. The Pacers needed unique spots for on-air and social media that targeted key audiences and special offerings.

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We pitched multiple ideas to hit the desired markets and highlighted unique ticket opportunities. Each idea was storyboarded out and a production plan was in place for the Pacers to see involvement needed from their players and fans.

One of the key demographics the Pacers wanted to highlight were fans 35 or older with kids. The feeling of fans wanting to be a part of the game was the main idea behind the concept selected. Pacers players speak directly to the fans in the spot, stating that their support contributes to them playing harder on the court.


Group sales and holiday plans were also a focus for the Pacers to promote ticket sales. We produced two unique spots that were energetic but also informative to drive fans to be a part of the action at Bankers Life Fieldhouse.


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Adding commercial video production to our relationship with the Pacers, that has spanned decades, is a direct result of our dedication to our clients. The Pacers know they can rely on INNOVATIVE to deliver a high-quality product and meet their needs throughout the process.

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