Indy 500 Starting Grid

Indy 500 Starting Grid


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For the 101st running of the Indianapolis 500, ESPN wanted to focus on the starting drivers lineup, and approached INNOVATIVE to help them develop a creative show open.

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INNOVATIVE immediately started brainstorming the possibilities and in partnership with ESPN landed on a memorable concept that can be seen in finished form here:


Visually, INNOVATIVE created a bold graphic treatment that incorporated many elements: animated facts about the drivers and Indy 500, logos, 3D lettering and so much more. To delivery an even greater wow, all of these visual elements were paired with witty storytelling narrated by Dennis Leary.

The piece was an instant success as it was released socially right after the first air, allowing users to watch, engage and share with friends.

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ESPN and INNOVATIVE have been partnering since our doors first opened in 1993. We are excited to grow our partnership in the future to bring more amazing stories to their audiences.

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