Improve Dance Website

Improvedance was ready to refresh their online presence, including their e-commerce solution.

From the beginning, INNOVATIVE understood Improvedance was focused on growing and earning market share without appearing like a “start up.”

Together, we collaborated on a simple yet sophisticated responsive design with the products featured at the forefront. We provided a comprehensive solution that would allow Improvedance to service its US and international markets through the use of desktop and mobile devices.

We navigated through the complexities of Improvedance's distribution model and revamped online selling by utilizing the Bigcommerce software as a service solution.

Since the new site has launched, Improvedance has seen steady month-over-month increases in online sales.

When Improvedance is at tradeshows and other dance events filled with potential customers, they consistently hear the same feedback – “Your site is beautiful” or “I checked out your website, very impressive.” As a result of this great feedback, Improvedance has come back to INNOVATIVE with more work. We are currently developing a new project set to launch later this year.