Name / Brand

Name / Brand

Downtown Indy, Inc.

Project Icon | Project

During our partnership with Indianapolis Downtown, Inc. to modify its custom database and update its website, it became clear that its brand name did not match the product it was selling: Downtown Indy. As a result, we collaborated with the organization's team members to complete a name change and develop a new, more vibrant brand around the name Downtown Indy, Inc.

Strategy Icon | Strategy

The old Indianapolis Downtown, Inc. brand was outdated in terms of font, color and tone. The new brand brings Indy to the forefront in a bold, clean new visual.

Partnership Icon | Partnership

INNOVATIVE maintains a strong working partnership with Downtown Indy to this day. We continue to improve the non-profit's website through a monthly maintenance agreement and through consultation on other large, exciting projects for the city.

More Work

Contact Us

We are ready to chat about your biggest challenge and create a solution that will wow your audience. Let's get together and collaborate on something great.

Contact Us

Innovative


719 Virginia Avenue, Suite 101
Indianapolis, IN 46203



Detroit Office


Lafayette Garage
2000 West Lafayette Blvd.
Detroit, MI 48216