“Break the Cycle”

“Break the Cycle”

School on Wheels

Project Icon | Project

School on Wheels needed a "non-traditional" video that detailed how homelessness can impact children's education and how their services can help. This video is used to boost overall awareness of School on Wheels' mission, with a secondary goal to help with fundraising efforts.

Strategy Icon | Strategy

After a strategic kick-off meeting, INNOVATIVE recommended that an illustrative/animated approach would best help School on Wheels tell their story.


We walked them through a detailed storyboard process, complete with multiple character design iterations to ensure that the main child character could be seen by a viewer as either male or female from any race. Once approved, the storyboards were animated and final sound design was added to bring the illustrations to life. The School on Wheels team is excited to use this video to simplify and amplify their important work.

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719 Virginia Avenue, Suite 101
Indianapolis, IN 46203

Detroit Office

1551 Rosa Parks Blvd
Suite B
Detroit, MI 48216